The logo that started it all is back. The iconic "I LOVE NY" campaign has gotten a facelift and new budget sure to bring more tourists to visit the Hudson Valley.
"I LOVE NY' is one of the world's most well-known, signature brands, copied by hundreds of other cities and states.
The new advertising and marketing campaign is expected to help increase New York State tourism from 155 million visitors in 2006 to 200 million by 2020, and boost direct tourism spending to $60 billion annually.
Tourism in New York State supports more than 740,000 jobs, which does not include the souvenir makers who will be churning out zillions of "I LOVE NY" t-shirts, coffee cups, refrigerator magnets, and other chotchkes.
The original "I LOVE NY' campaign was launched 31 years ago.
Here's a tidbit I bet you didn't know -- the slogan was coined by John Dyson, when he was commissioner of the New York State Department of Agriculture and Commerce. Today, Dyson owns Millbrook Vineyards and Winery in the Hudson Valley.
I love New York. I love the Hudson Valley, too.